Small Talk is a subscription box filled with books, toys, and activities to improve your child's speech development.
Branding, Web Design, Illustration, Print
Friendly, Playful, Energetic, Encouraging, Educational
The primary logo is made up of playful and irregular letterforms. The rectangle in the middle is a play on a diacritical mark and symbolizes lifting up and supporting your child.
The secondary brand marks abbreviate Small Talk to "ST" and incorporate the same glyph.
The palette is bright and colorful. It is meant to be playful, encouraging, and appealing to children.
Small Talk uses a simple and clean sans-serif typeface to show off the educational and approachable aspects of the brand.
I created a set of illustrations to be used throughout the brand's marketing materials. The illustration style is whimsical and joyful.
Part of the brand's visual system is a series of colorful textured shapes that represent the building blocks of a child's speech and language development, as well as the connection built between parent and child.