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about plum

Plum is a boutique design studio focused on creating authentic & strategic brands and websites that help businesses stand out.

the mission

With a thoughtful and empathetic approach, I aim to build brands that empower businesses and connect them with their ideal audience.

Core values


Being a reliable partner is of the utmost importance to me. Taking you on as a client means that I am dedicated to helping your brand succeed. From following through on deadlines to cheering you on, you can depend on me throughout the entire process of working together.


As soon as I kick off a project with you, my goal is to understand your struggles as a business, as well as the problems you are solving for your audience. I truly care about the work I take on and those who I am working with. This approach allows me to design from a place of connection and understanding.


I put a great deal of thought and love into everything that I create. Each brand that I design is built intentionally, carefully considering every detail along the way. I aim to build high quality designs that communicate your unique story and feel true to your business.

meet your creative partner

Hi, I'm Mariel

I am the creative behind this small Portland-based studio. Originally from Boston, I earned my BFA in Graphic Design from Massachusetts College of Art and Design. Since then, I've made my way to the west coast where I've gained over 12 years of experience working both in-house and independently. I've worked with all types of businesses but am especially passionate about designing for those in the food, beverage, and hospitality industries.

I believe quality design is rooted in empathy and thoughtfulness. I always aim to get to know my clients and truly understand their goals so that I can provide them with a solution that is tailored to their needs. My work balances a clean and modern style with touches of hand-drawn typography, texture, and illustration. When I'm not designing, you can find me on an outdoor photography adventure or testing out a new recipe in the kitchen.

Mariel headshot. Photo by Kat Berbari
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