about plum

Plum is a boutique design studio focused on creating authentic and strategic brands and websites that help businesses stand out.

the mission

With a thoughtful and empathetic approach, I help build brands that empower businesses and connect them with their ideal audience.

Core values

Reliability

Being a reliable partner is of the utmost importance to me. Taking you on as a client means that I am dedicated to helping your brand succeed. From following through on deadlines to cheering you on, you can depend on me throughout the entire process of working together.

Compassion

As soon as I kick off a project with you, my goal is to understand your struggles as a business, as well as the problems you are solving for your audience. I truly care about the work I take on and those who I am working with. This approach allows me to design from a place of connection and understanding.

Intentionality

I put a great deal of thought and love into everything that I create. Each brand that I design is built intentionally, carefully considering every detail along the way. I aim to build high quality designs that communicate your unique story and feel true to your business.

meet the designer

Hi, I'm Mariel

I am the creative behind this small Portland-based studio. Originally from Boston, I earned my BFA in Graphic Design from Massachusetts College of Art and Design. Since then, I've made my way to the west coast where I've gained over 10 years of experience working both in-house and independently. I've worked with all types of businesses but am especially passionate about designing for those in the food, beverage, and hospitality industries.

I believe quality design is rooted in empathy and thoughtfulness. I always aim to get to know my clients and truly understand their goals so that I can provide them with a solution that is tailored to their needs. My work balances a clean and modern style with touches of hand-drawn typography, texture, and illustration. When I'm not designing, you can find me on an outdoor photography adventure or testing out a new recipe in the kitchen.

Mariel Feldman headshot

kind words

“Mariel did an incredible job of listening to my needs and bringing the brand vision to life! Her designs are unique and beautiful and she perfectly captured the aesthetic I was looking for.”

— Kelly Horan, May Leave Stars

“Working with Mariel to develop my branding and build my website was such a wonderful experience. She was able to bring my vision to life through a well thought out process, asking the right questions, and always thinking a step ahead.”

— Jaclyn Rosemberg, Push-ups & Peanut Butter

“Working with Mariel has been an absolute dream. It blows my mind how quickly she got a feel for where our visual brand was and where it could go.”

— Eva Schulteis, HealthSherpa

“Mariel is very skilled at asking the right questions to get to the exact specifics of what you want and responding with empathy and understanding. She is very professional and adaptable to feedback. I would highly recommend working with Mariel!”

— Kelly Horan, May Leave Stars

“Mariel took the time to truly understand my ideas and intentions, while also offering her invaluable professional opinion and expertise. Her ability to incorporate her hand drawn images into my project was an added surprise.”

— Jaclyn Rosemberg, Push-ups & Peanut Butter

“Mariel is so wonderful to work with and such a talented designer! Our engagement went SO smoothly and I walked away with results that I was thrilled with!”

— Hil Moss, VivorCare

“Throughout the last several years, I’ve collaborated with Mariel on a wide range of projects. I’ve been extremely impressed with the quality of Mariel’s work, her professionalism, her communication, and her thoroughness in all matters.”

— Pablo Estrada, Dedrone

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Ready to elevate your brand?

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past & present

Clients & Partners