Your business is unique and deserves a custom solution tailored to your specific needs and goals. With a thoughtful and empathetic approach, I will help you create a brand that empowers you and connects you with your ideal audience.Schedule a Call
Your brand should speak volumes about your business without you having to say a word. A well-designed brand will elevate your business and leave a lasting impression on your audience. Rooted in strategy, my process will build a strong foundation for your brand and will give you all the tools you need to confidently present your business to the world.
Brand style guide
Social media templates
First impressions are powerful. Often, your website is the first place potential clients will interact with your brand. Having a cohesive and delightful online presence can have a big impact on how your business is being perceived. I will work with you to design and build a custom website that reflects your brand and delivers your message clearly.
Webflow is my preferred platform because it allows me to build completely custom websites from scratch in a short amount of time. This means your website won't be based off of a template and will be unique to your business. Webflow also makes your website very easy to maintain so you won't have to rely on me to make edits once we have wrapped up the project. If you have a different platform in mind or if I don't think Webflow is the right fit for your project, we can chat about it and find the right solution for you.
Custom Webflow website
Basic SEO setup
Website video training
Monthly Website Maintenance
Are you ready for your product to stand out amongst all of the noise? Packaging design has a big impact on whether or not someone will purchase your product. I can work with you to design packaging that feels cohesive with your brand identity, conveys the details of your product in a clear and concise way, and is a delightful experience for your customer.
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Branded Tissue Paper
I have always had a passion for drawing and am overjoyed when I am able to incorporate custom illustration and hand-drawn elements into a project. Whether you are looking for hand-drawn elements to support your brand or you’d like a one-off creation, I can create a completely custom illustration suited to your needs.
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A Design Day is a day (or half day) dedicated to you and your business. You'll have my undivided attention so I can answer questions, help you brainstorm, or simply check some design projects off of your to-do list. These are great for those who have a tight deadline, a limited budget, or a few smaller tasks that have been piling up. Before we kick off the Design Day, we'll work together to prioritize the tasks you'd like to get done so I can accomplish as much as possible. We'll have a mid-day check in to discuss the progress and any feedback that you have. By the end of the day, I'll provide you with final files and video walkthroughs of the work I've completed.
Keep in mind that fully custom Branding and Web Design projects require several weeks of planning and design time and cannot be completed in a Design Day.
Social Media Templates
Website Landing Page
The first phase of working together includes digging deep in order to learn about your business and build a strong foundation for your brand. You’ll fill out an in-depth questionnaire which will help me to understand your business goals, ideal audience, style preferences, and what makes you unique. We'll kick things off with a discovery call to review everything. From there, I’ll research competitors, gather inspiration, and create moodboards that will help us determine a strategic visual direction for your brand.
Once we are aligned on a visual direction, I will get to work creating design concepts to review with you. This is where you'll see your brand come together – from the logo to color palette to typography. We’ll choose a direction and refine until you feel confident about every detail. Once the branding is in place, I'll apply it to the design of your website, marketing collateral, and any other design elements you've selected.
With the visuals finalized, I’ll send you an organized folder of logo files and assets, along with a brand style guide that will provide you with the guidance you need to maintain your new brand. I'll provide a walkthrough video so you know where to find things. If I've created a website for you, I'll also send a training video on how to edit your Webflow website. You should now have all the tools you need to confidently present your brand to the world!
“Mariel did an incredible job of listening to my needs and bringing the brand vision to life! Her designs are unique and beautiful and she perfectly captured the aesthetic I was looking for.”
“Working with Mariel to develop my branding and build my website was such a wonderful experience. She was able to bring my vision to life through a well thought out process, asking the right questions, and always thinking a step ahead.”
“Working with Mariel has been an absolute dream. It blows my mind how quickly she got a feel for where our visual brand was and where it could go.”
“Mariel is very skilled at asking the right questions to get to the exact specifics of what you want and responding with empathy and understanding. She is very professional and adaptable to feedback. I would highly recommend working with Mariel!”
“Mariel took the time to truly understand my ideas and intentions, while also offering her invaluable professional opinion and expertise. Her ability to incorporate her hand drawn images into my project was an added surprise.”
“Mariel is so wonderful to work with and such a talented designer! Our engagement went SO smoothly and I walked away with results that I was thrilled with!”
“Throughout the last several years, I’ve collaborated with Mariel on a wide range of projects. I’ve been extremely impressed with the quality of Mariel’s work, her professionalism, her communication, and her thoroughness in all matters.”