Design that helps your business thrive.

You’re a passionate business owner who has dedicated a lot of time and energy into building your brand. However, your visuals don’t quite reflect the quality of the work you’ve put in. You wish you had a professional and cohesive design system that would help you stand out in your industry and speak directly to your dream customers. Does any of this sound familiar? If so, you’ve come to the right place.

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what plum does best

My signature services will help transform your brand into a memorable experience for your customers.

Brand Design

Your brand should speak volumes about your business without you having to say a word. A well-designed brand will elevate your business and leave a lasting impression on your audience. Rooted in strategy, my process will build a strong foundation for your brand and will give you all the tools you need to confidently present your business to the world.

Typically Includes:

Brand Questionnaire, Moodboard, Primary Logo, Logo Variations, Color Palette, Typography, Brand Patterns & Illustration, Brand Guidelines

Web Design

First impressions are powerful. Your website is often the first place potential clients will interact with your brand. Having a cohesive and delightful online presence can have a big impact on how your business is being perceived. I will work with you to design and build a custom website that reflects your brand and delivers your message clearly.

Typically Includes:

Custom Webflow website, CMS setup, E-commerce setup, Responsive Design, Image Optimization, Basic SEO setup, Website Video Training, 2 Weeks of Technical Support Post-Launch

Packaging Design

Are you ready for your product to stand out among all of the noise? Packaging design has a big impact on whether or not someone will purchase your product. I can work with you to design packaging that feels cohesive with your brand identity, conveys the details of your product in a clear and concise way, and grabs the attention of your future customers.

services Include:

Product Boxes, Label Design, Mailer Boxes, Branded Tissue Paper, Card Inserts, Sticker Design

Design Intensives

Do you have a tight deadline or a limited budget? I understand that custom design is an investment and is not right for everyone. I also offer a range of Design Intensives that provide quicker turnaround times while being easier on your wallet. More details coming soon!

Learn More

what plum does best

My signature services will help transform your brand into a memorable experience for your customers.

Brand Design

Your brand should speak volumes about your business without you having to say a word. A well-designed brand will elevate your business and leave a lasting impression on your audience. Rooted in strategy, my process will build a strong foundation for your brand and will give you all the tools you need to confidently present your business to the world.

Typically Includes:

Brand Questionnaire, Moodboard, Primary Logo, Logo Variations, Color Palette, Typography, Brand Patterns & Illustration, Brand Style Guide

Web Design

First impressions are powerful. Often, your website is the first place potential clients will interact with your brand. Having a cohesive and delightful online presence can have a big impact on how your business is being perceived. I will work with you to design and build a custom website that reflects your brand and delivers your message clearly.

Typically Includes:

Custom Webflow or Shopify website, CMS setup, E-commerce setup, Responsive Design, Image Optimization, Basic SEO setup, Website Video Training

Packaging Design

Are you ready for your product to stand out amongst all of the noise? Packaging design has a big impact on whether or not someone will purchase your product. I can work with you to design packaging that feels cohesive with your brand identity, conveys the details of your product in a clear and concise way, and is a delightful experience for your customer.

services Include:

Product Boxes, Label Design, Mailer Boxes, Branded Tissue Paper, Card Inserts, Sticker Design

Design Intensives

Do you have a tight deadline or a limited budget? I understand that custom design is an investment and is not right for everyone. I also offer a range of Design Intensives that provide quicker turnaround times while being easier on your wallet.

Learn More

additional services

Illustration

Digital Illustration, Custom Icons, Brand Pattern, Product Illustration

Print Collateral

Menus, Business Cards, Postcards, Brochures, Thank You Cards, Merch

Digital Collateral

Menus, Email Templates, Brochures, Guides, Ads, Presentations

Signage

Exterior Signs, Banners, Wayfinding, Interior Menu Boards, Sandwich Boards

Social Media

Templates for Instagram, Facebook, LinkedIn, and Pinterest

My Process

01

discover

The first phase of working together involves gaining clarity on the things that make your business unique so we can build a strong foundation for your brand. I will ask you to fill out a questionnaire that will help me to understand your business goals, values, target audience and more. We will hop on a discovery call to review everything together. From there, I'll craft a strategic visual direction that will guide the rest of our work.

02

design & Refine

Once we are aligned on a visual direction, I will begin exploring design concepts to review with you. I'll gather your feedback and make refinements until you feel confident about every detail. Once your branding is in place, I'll apply it to the design of your website, packaging, marketing collateral, and any other design components you've selected.

03

deliver & Launch

We are now ready to launch your new brand and/or website! I'll share an organized folder of logo files and assets along with a brand style guide that will provide you with the guidance you need to maintain your new brand. If I've created a website for you, I'll also send a tutorial on how to edit your new website. You will now have all the design assets you need to consistently and confidently grow your business.

FAQ

I’m not local to Portland. Can we still work together?

Absolutely! I work with clients from all over the world. If we live in different time zones, we can coordinate call times to make sure it works for both of us.

What do I need to provide?

For most projects, I'll send you a questionnaire to fill out before your project start date. I'll be asking you all about your business, your goals, your ideal customers, visual inspiration, etc. For web projects, you'll also need to provide the written copy and professional photography that will be displayed on your site. I can suggest a copywriter or photographer if you need a recommendation. Throughout the project, I'll ask you to provide feedback on the design concepts that I present to you.

How much does it cost to work with you?

Since every project is truly unique in scope, pricing can range quite a bit. After we chat and I have a better idea of your project goals, I’ll create a custom proposal which will include different package options tailored to your needs and budget. Most clients invest in the 4 to 5 figure range for custom design work. I also offer Design Intensives for those who are not ready to invest in custom design.

Do you offer payment plans?

Yes, I always break projects up into regular payments to make the investment a little easier. I require a non-refundable deposit for all projects (25% for custom work) in order to hold your spot. The remaining payments are spread out throughout the rest of our project.

Can you design me just a logo?

I do not currently offer logo-only design. While a logo is important, it is only one small part of a larger branding system. My process is rooted in strategy and results in a comprehensive brand identity system (logos, color palette, typography, illustration, patterns, etc.) to support your business. If you only need the essentials to get started, one of my Design Intensives may be right for you.

How soon can we start working together?

My availability varies and will depend on my current workload. Sometimes we can start right away but during my busier seasons it may be 1-2 months before I have availability. I encourage you to reach out as soon as possible so you can reserve your spot.

How long will our project take to complete?

The timeline depends on your specific project. Most custom brand design projects take 6-8 weeks to complete. Custom web design projects typically take 8-10 weeks. If you are in a time crunch, a Design Intensive may be the best choice for you. Design Intensives vary from 1 day to 1 week, depending on the project. After our consultation call, I'll provide a specific timeline and project schedule.

Do you work with existing branding?

Possibly! I prefer working with brands that I have designed myself. However, if you have branding in place that is working for your business and it aligns with my design style, I am happy to work with you on a project.

kind words

“Mariel did an incredible job of listening to my needs and bringing the brand vision to life! Her designs are unique and beautiful and she perfectly captured the aesthetic I was looking for.”

— Kelly Horan, May Leave Stars

“Working with Mariel to develop my branding and build my website was such a wonderful experience. She was able to bring my vision to life through a well thought out process, asking the right questions, and always thinking a step ahead.”

— Jaclyn Rosemberg, Push-ups & Peanut Butter

“Working with Mariel has been an absolute dream. It blows my mind how quickly she got a feel for where our visual brand was and where it could go.”

— Eva Schulteis, HealthSherpa

“Mariel is very skilled at asking the right questions to get to the exact specifics of what you want and responding with empathy and understanding. She is very professional and adaptable to feedback. I would highly recommend working with Mariel!”

— Kelly Horan, May Leave Stars

“Mariel took the time to truly understand my ideas and intentions, while also offering her invaluable professional opinion and expertise. Her ability to incorporate her hand drawn images into my project was an added surprise.”

— Jaclyn Rosemberg, Push-ups & Peanut Butter

“Mariel is so wonderful to work with and such a talented designer! Our engagement went SO smoothly and I walked away with results that I was thrilled with!”

— Hil Moss, VivorCare

“Throughout the last several years, I’ve collaborated with Mariel on a wide range of projects. I’ve been extremely impressed with the quality of Mariel’s work, her professionalism, her communication, and her thoroughness in all matters.”

— Pablo Estrada, Dedrone

Ready to elevate your brand?

I’d love to hear more about your project to discover how I may be able to help. Fill out the client application to schedule a complimentary phone consultation.

Schedule a Call