Bumblebee

project overview

Brand design for Bumblebee, a tea and flower shop opening in Lake Oswego in Fall 2022. Bumblebee provides a space to relax and replenish. They offer a variety of teas, a breakfast and lunch menu, beautiful flower arrangements, and private dining a few nights a week.

services provided

Branding, Illustration, Print, Signage

Brand keywords

Elegant, Delicate, Whimsical, Traditional

Bumblebee Flowers & Tea postcard mockups
Messina Interior
Messina Baked Goods
Bumblebee Flowers and Tea business cards
Messina Apron
Messina Tote Bag
Bumblebee Cafe Menu Design

the logo

The primary logo features a delicate hand-drawn logomark, an elegant and traditional script, and a sans serif tagline. The logomark features a sprig of lavender and jasmine, which represent both the flowers and tea offered by Bumblebee.

Messina Full Logo

Color palette

The palette is influenced by the colors found among nature: the sky, the petals and buds of flowers, the leaves and stems of plants and herbs. These colors help the brand to feel calming and inviting.

Bumblebee color palette

typography

For the main heading, I selected a traditional and approachable serif font. Secondary headings and paragraph text use a clean, simple sans serif font.

Bumblebee typography system

Illustration & Patterns

I drew a series of illustrations to be used throughout the brand. The organic, hand-drawn elements consist of flowers, leaves, and a bee. I also arranged these illustrations into a seamless pattern that can be used on packaging, marketing collateral, and wallpaper within the cafe.

Bumblebee IllustrationBumblebee pattern