A conceptual project for a San Francisco-based botanical boutique. The shop sells flower bouquets, plants, and a small selection of curated gifts. Iris & Oak is an elegant and earthy brand whose mission is to help others connect and spread love.
Elegant
Earthy
Feminine
Encouraging
Classy
Branding
Packaging
Illustration
Print
Web Design
The primary logo is made up of modern typography and delicate illustrations of an iris and an oak leaf. The mark is intended to feel elegant, feminine, and high-end. The iris represents hope and courage while the oak leaf symbolizes strength and endurance. These are all sentiments that a customer may want to pass on to someone they love, whether it be through a gift of flowers or plants.
I also created a set of secondary brand marks to be uses throughout different applications.
The brand palette features some soft, natural tones inspired by leaves and flowers found in nature. It also incorporates some dark and moody tones that help bring in a feeling of sophistication.
I selected a modern and elegant serif for the main headings, a monospaced sans serif typeface for the secondary headings, and a friendly sans serif for the body text.
I illustrated an iris and an oak leaf which are included in the primary logo. I also turned this into a pattern to be used across marketing materials and packaging.
